Thank you for your interest in performing at
His Majesty’s Theatre as part of
FRINGE WORLD Perth in 2024.

Aces at The Maj has been programming our popular seasons at this iconic theatre since 2016. Overall it’s our 11th anniversary year of producing shows at FRINGE WORLD.

Higher than average performer returns

Based on previous festival data released by FRINGE WORLD, our net payouts to performers are well above the festival average. Our average performer returns are typically 60% higher than the average for shows in a FRINGE WORLD managed venue and 140% higher than the average for shows in other independent venues.

How do we achieve that excellent result? It comes down to:

  1. charging a higher ticket price;
  2. providing a ‘luxury fringe audience experience’ which justifies this ticket price; and
  3. 3. splitting production costs between multiple shows (typically three different shows each night) to make the venue accessible to shows.

Ticket prices

Our ticket prices, higher than the festival average, are $42 on the all important Friday and Saturday nights and $36 on week nights.

We require all shows to charge the ticket prices outlined in our ticketing pack. This is to ensure everyone has the capability to cover costs and make a healthy return. They’re also set at a price that makes best use of the sliding scale of ticket fees.

Our prices over FRINGE WORLD are less than usual His Maj ticket prices, so the venue’s typical, year-round loyal audiences see our season as a bargain.

The luxury fringe experience

We have a very clear and respected positioning within the Festival as the home of the ‘luxury fringe experience’.

The superior level of comfort and amenities provided for audiences at the venue means this is no tent fringe experience:

  • air-conditioning

  • iconic building with a well-known central location

  • excellent sound and lighting equipment and operators

  • welcoming ticketing, FOH, usher and hospitality teams

  • on site day and night box office

  • quality in house food & beverage offerings

  • recently refurbished foyers, bars and new balconies

  • quality grand piano

And of course over many years we’ve built a reputation for hosting quality shows. That’s where you come in!

What we supply

His Majesty’s Theatre is one of Perth’s premiere venues, conveniently located in the heart of the CBD. Operating year-round, it has an existing strong audience following and is renowned for its quality programming and high level of comfort for audiences. Very importantly for the time of year in Perth, it’s air-conditioned!

Downstairs at The Maj comes with quality sound and lighting equipment drawn from the very extensive stock available at the theatre, raised stage, a regularly-tuned Yamaha C5 grand piano and projector & screen. Its capacity is 142 with cabaret-style seating, usually in tables of four (bar stools and high tables at rear). The venue has recently undergone significant refurbishment, with a new street entrance, and luxuriously styled large foyer and foyer bar area.

We also supply:

  • a full team to help you best present your show: award-winning producers (four-time FRINGE WORLD Best Cabaret Award winners); first class dedicated technical operators; front-of-house, ushering team and security personnel.

  • marketing support by Arts and Culture Trust’s (ACT) marketing department including the venue’s database of regular audiences, separate database of previous audience members, and a venue-specific printed program and website. ACT is a network of major Perth theatres of which His Maj is a part. The combination of five significant marketing outlets – ACT, the venue, FRINGE WORLD, our own marketing and yours – is a powerful one.

  • box office support:

    • you have the ability to sell tickets not just through FRINGE WORLD, but also through the venue’s own box office, and the ACT network of venue box offices.
    • a professional on-site staffed box office day and night, with door sales available on-site right up until show time.
    • constant monitoring of both box offices to balance allocations, maximising the opportunity for patrons to purchase your tickets.

  • encore season: we’re extending to the week after FRINGE WORLD and will be offering extra spots to the highest selling shows

  • guaranteed reviews for all shows – reached agreement with a reviewer website for all shows to be reviewed by one of their team of reviewers. This will take place early on in each season, with the review published on their website as quickly as possible as a promotional tool.

  • We actively refer shows to tour regional Western Australia pre and post FRINGE WORLD, and we produce the Melbourne Cabaret Festival – all shows at His Maj will be considered for these ventures.

Getting paid

FRINGE WORLD and ACT hold all ticket revenue until settlement, with the agreed funds then being released by them direct to you – i.e. your ticket revenue doesn’t come to us or any other third party at any time.

The deal

Our model is to keep production costs (the major component of which is the venue hire) as low as possible by us sharing costs with you across multiple shows nightly, before ticket charges are deducted and our split takes place. Everything stated in this document is covered by the production cost, i.e. there’s no additional fees for techs/marketing etc.

For Downstairs at The Maj, the indicative production cost is $780 per performance. You will only need to sell around 24 tix per performance to cover this.

The production cost also applies to any show extensions. In 2021, we added 13 extra performances due to sell out seasons / audience demand.

Once these production costs and ticket fees have been deducted, 60% of ticket revenue goes to you (including GST if applicable), direct from the box offices.

This is subject to other shows in your week agreeing to their offers so we can share the production costs evenly across all nightly shows.

Each show is programmed in four night seasons, Wed to Sat, and shows change weekly.

How to Apply

Click the button below to apply. The deadline to apply for first round offers is Tue 10 October (timed so shows can be part of FRINGE WORLD’s Early Release with an on-sale date of Wed 1 November). Should there be any issues, please contact us.

CLICK HERE TO APPLY

Contact David Read, Aces at The Maj for questions